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Inside the Tornado Geoffrey A. Unleashing the Idea Virus Seth Godin. Cialdini, PhD. Dan Ariely. Case study on the Cineplex Entertainment 1. Lewthwaite was scheduled to present -: her recommendations on Program Development -: Type of pomotion campaign under the existing budget constraints. How should the rewards be structured and promoted? What would the promotional campaign entail, and how should the Launch take place?
In , Cineplex merged with Galaxy Entertainment Inc. Cineplex Entertainment In addition to seeing a movie, Customers could eat at various branded consession counters or play in the arcade.
Information stored in Central Database. Other Canadian Cos. Weaknesses Difficulty In Retaining Customers. High level of 'red tape' to clarify from authorities Limited number of people High set-up costs. Traffic congestion Opportunities Threats Success of theatres are movie specific and this can tilt towards failure with poor movie scripts.
Therefore to select the best alternative, there are many factors that is needed to be kept in mind. Alternatives should be measures that which alternative will perform better than other one and the valid reasons.
In addition, alternatives should be related to the problem statements and issues described in the case study. If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Best alternative should be selected must be the best when evaluating it on the decision criteria. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints.
The decision that is being taken should be justified and viable for solving the problems. To make a detailed case analysis, student should follow these steps: STEP 1: Reading Up Harvard Case Study Method Guide: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.
When having a fast reading, following points should be noted: Nature of organization Nature if industry in which organization operates. External environment that is effecting organization Problems being faced by management Identification of communication strategies. Any relevant strategy that can be added. Control and out-of-control situations. When reading the case for second time, following points should be considered: Decisions needed to be made and the responsible Person to make decision.
Objectives of the organization and key players in this case. The compatibility of objectives. Sources and constraints of organization from meeting its objectives. Unique resources and low cost resources company have. Unique selling proposition of the company. Activities that can be determined as your weakness in the market. Factors that can reduce the sales.
Interesting trends of industry. Local events. Activities of competitors. Following points should be considered when applying SWOT to the analysis: Precise and verifiable phrases should be sued. Prioritize the points under each head, so that management can identify which step has to be taken first.
Apply the analyses at proposed level. Clear yourself first that on what basis you have to apply SWOT matrix. Make sure that points identified should carry itself with strategy formulation process. To analyze the business objective and its opportunities and threats, following steps should be followed: Brainstorm and assumption the changes that should be made to organization. Answer the necessary questions that are related to specific needs of organization Analyze the opportunities that would be happen due to the change.
Analyze the threats and issues that would be caused due to change. Perform cost benefit analyses and take the appropriate action. Strength of property rights and law rules. And its ratio with corruption and organized crimes. Changes in these situation and its effects. Change in Legislation and taxation effects on the company Trend of regulations and deregulations.
Effects of change in business regulations Timescale of legislative change. Exchange rates fluctuations and its relation with company. Fluctuation in unemployment rate and its effect on hiring of skilled employees Access to credit and loans. Effect on organization due to Change in attitudes and generational shifts. Standards of health, education and social mobility levels.
Its changes and effects on company. Define the core need that your product is serving and list out all the direct and indirect competitors in the market place. This will help not only in positioning of the product but also in defining or creating a segment better.
Uncovering the current and untapped market sizes and barriers to serving the larger market. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place.
Estimate the current stage in product life cycle and its implications for marketing decisions for the product. Segment Attractiveness Analysis — Our analysis will work out which are the most attractive segments and which are the one the firm should go ahead and target. We point out in great detail which segments will be most lucrative for the company to enter.
Understanding the different needs and relative value of your offering by segment. Developing segment priorities and positioning the product based on the product need fit developed by the firm. This will not only help in assessing the strengths and weaknesses of the competitors but also help in defining and positioning of the product. Developing a positioning and launching strategy. It will require not only distribution channel analysis but also promotion mix for the product.
The crucial role of customer perceived value in acquiring and retaining profitable customers. Product differentiation is often based on building on a value niche that a firm believes that is very important to the customer. This niche contributes to perceived value.
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